This Podcast seeks to answer one simple question.
How do you build a business that people feel compelled to talk about?
What does it take to create a remarkable business or brand? One which can't help but attract active advocates and fanatical fans?
Each week, Jay Tinkler seeks to uncover the essential building blocks of remarkable organisations, from the individuals who’ve put them in place it and the people who understand what they are, why they work and how they fit together. The Remarkable Project follows the path that experts including scientists, entrepreneurs, creatives, innovators and more, have walked when developing wildly successful and remarkable companies.
Come and join the journey as we answer the question, “how do you build a business that people feel compelled to talk about?”
Ted Molter - Former CMO of San Diego Zoo
Ted Molter has been deploying marketing and PR skills in the attractions industry to advance the mission of zoos, aquariums, and family-oriented experiences for over 30 years. With a deep love for animals, Ted has enjoyed a long career that included key leadership roles at SeaWorld Ohio and the CMO position for San Diego Zoo Wildlife Alliance, where he led a rebranding program that drove revenues, donations and awareness.
Now, Ted describes himself as a “return on mission” specialist, and considers it his responsibility to find the intersection of passion and ration, ensuring that revenue growth provides a maximum benefit to mission, people and the organizations he works with and supports.
Aaron Trevis - Founder and CEO of Surf Lakes
As the Founder and driving force behind the Surf Lakes project, Aaron Trevis has been instrumental in stewarding the journey of this technology concept from ideation to start-up and on to the global entity that is evolving today.
Surf Lakes as an idea was born in 2013 from what Aaron would later describe as ‘a ripple’ – he was throwing rocks into water with his kids when it hit him, and a lot of research into how nature makes waves and how one swell interacts with multiple reefs and beaches. As a keen surfer himself, he has a well-stated mission to take waves to the masses so that the thrill of surfing can be shared and enjoyed by anyone regardless of ability or location.
Mathew Hatcher - Entrepreneur and Mayor
Mat Hatcher was born in the US state of Alabama, but left when he was 19 and discovered Australia. Today, he definitely qualifies as an honorary Aussie thanks to his status as the youngest ever Mayor of Eurobodalla Shire on the south coast of New South Wales, a region which is home to visitor favourite Batemans Bay.
Prior to his appointment at the end of 2021, Mat was well known in and around the area for being an active presence in community affairs and support, jointly receiving Eurobodalla’s 2020 Local Hero Award for his bushfire recovery work.
Thomas Kolster - Marketing and Sustainability Author/Advisor
Thomas Kolster has been described as a ‘post-purpose preacher’, thanks to his writing and speaking on the collision of marketing and
sustainability, and advisory work for global businesses such as Facebook, Proctor & Gamble and IKEA around the topic. Thomas Kolster is a
frontrunner and one of the most recognised thinkers globally where marketing, business and sustainability meet. He continuously
challenges the status-quo with his vocal, and often provocative, views on values, purpose, and leadership. He proposes that in an
over-crowded, do-good market, people don’t buy your values or your “why”, but rather who you can help them become.
Dan Gingiss - Author, Speaker and Experience Maker
Dan is the author of two books, last year’s ‘The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share’ and 2017’s ‘Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media’. He also hosts the Experience This! Show podcast and The Experience Maker Show.
Dan Gingiss believes that a remarkable customer experience is your best marketing strategy. Prior to his current gig coaching, consulting, speaking and writing about exactly this subject, his 20-year professional career spanned multiple disciplines including customer experience, marketing, social media and customer service. He held leadership positions at McDonald’s, Discover and Humana.
Ian Whitworth - Author and Entrepreneur
Ian Whitworth’s book ‘Undisruptable: Timeless Business Truths For Thriving In A World Of Non-Stop Change’, released in mid-2021 and the depths of a global pandemic, has been described by some as an instant Australian business classic. It has remained Booktopia’s #1 business book by customer review since its release.
Ian is testament to the fact that any fool can do it. His career followed a unconventional arc, starting at vet student and stopping in at amusement ride operator, restaurant cook and audio-visual technician, before arriving at advertising creative director.
Keith Day - Bureau of Meteorology Australia
Following a retail background, Keith switched to the digital media industry, working on email marketing, web design and builds, loyalty programs, social media and data analysis. The past 13 years, including his latest post for the BOM, have been spent in a government marketing role, where he continues to contribute to a wide variety of projects, including customer contact centre management, market research, brand positioning, digital marketing and mobile apps, and, of course, data analytics.
Roundtable - Standing Out in Your Sales Process
In this episode of The Remarkable Project Jay chews the fat with friend and business partner Neil Terry, as they tackle the topic of how to stand out in the sales process. Via a collaborative roundtable format featuring a handful of colleagues and listeners from all over, the pair touch on three powerful pillars which you can start using to support your selling and set you apart from the competition.
Adam Schaeuble - Podcasting Coach
Adam Schaeuble is a full-time podcaster and podcasting business coach, as well as the host of top ranked listens on the craft of the cast, Podcasting Business School and Podcast Launch Tips. He helps podcasters of all shapes, sizes and specialities launch and grow their shows, so they can mobilise, monetise and increase the impact of their personal or professional brand and any associated business interests.
Kelly Eastwood - Eastwoods at Bermagui
Working as a Home Economist and TV Food Producer for shows such as Masterchef, MKR, Better Homes and Gardens and The Great Australian Bake Off. The River Cottage Australia first brought Kelly to the Far South Coast of NSW, and it was there that she started her own business, Eastwood's Deli and Cooking School in picturesque Bermagui, hosting cooking lessons, pop-up dinners and coastal private catering events.
Bo Burlingham - Business Author
Bo Burlingham has been writing about entrepreneurs and entrepreneurship for 40 years, mostly for Inc. magazine, where he served as executive editor and then editor at large. Along the way, he has authored five books, the most recent being Finish Big: How Great Entrepreneurs Exit Their Companies on Top. On this episode though, we talk about his book Small Giants. A book about companies that choose to be great rather than big.
Brent Keltner - Sales Acceleration Expert
Brent Keltner, Ph.D. is founder and President of Winalytics LLC, a go-to-market and revenue acceleration consultancy. He is also author of the forthcoming book "The Revenue Acceleration Playbook".Winalytics helps clients achieve optimum growth potential by shifting from product-driven speeches to authentic conversations anchored in buyer-defined value.
Jing Reilly - CyberPsychologist
Jing is a CyberPsychologist and a Human-Centric Consultant who works with clients to unlock the potential of their customers through a deep understanding of how they think, act and react online. She has worked for multinationals like Facebook and IBM, and has also helped grow a number of start-up companies to a total of €200m in acquisitions. Jing lives and works in Ireland with with her husband and two children.
Darcy Smyth - Sales Growth Expert - Why Bravo
Darcy Smyth is a co-founder and director of Why Bravo. Why Bravo helps project-centric sales teams celebrate new company records globally by developing and deploying strategic thinking, deliberate sales and marketing plans, and unrivalled leverage within their industries to create significant growth.
As a psychology specialist, he’s obsessive about human behaviour. This official background in the discipline means Darcy has been able to articulate the sales playbook clearly and comprehensively.
Gabrielle Dolan - Author / Speaker - Magnetic Stories
Gabrielle Dolan is considered a global expert in business storytelling and real communication. She is a highly sought after international keynote speaker and best-selling author of seven books. Her latest – "Magnetic Stories" – was a finalist in two categories at the 2021 Australian Business Book Awards, as well as three in the recent International Book Awards.
Her client list is extensive, including the likes of Visa, Amazon, EY, Accenture, Telstra and Australia Post. The highlight of her career so far is meeting Barack Obama while delivering storytelling training for the Obama Foundation.
David Meerman Scott - Co-Author - Fanocracy
David is an marketing strategist, entrepreneur, advisor and author. He is part of the Tony Robbins Business Mastery and also one of the founding marketing advisors to Hubspot.
I was keen to talk to him about his Wall Street Best-selling book "Fanocracy", which he co-wrote with his daughter Reiko. Their research talks about the behaviours and principles of fandom and how companies big and small can circle back to a more human approach to marketing while growing the business in a more organic and sustainable way.
Phillip Di Bella - Founder - The Coffee Commune
Phillip Di Bella is an entrepreneur, business owner, marketeer and mentor. His unique ability to visualise and commercialise what many
others may never see has been on display through establishment of Di Bella Coffee, which became Australia’s largest speciality coffee
company, as well as third-party businesses such as International Coffee Traders and Abbotsford Road Specialty Coffee in New York. His latest
venture, Brisbane-based The Coffee Commune, is dedicated to the long term development, sustainability and success of the broader coffee
industry for all participants.
Theron Skees - Veteran Imagineer & CEO
Theron Skees is a master story-teller and former Imagineering creative executive for the Walt Disney Company, where he oversaw design of their soon to be unveiled private island, a fleet of ships and new theme park lands and attractions around the world.
The Designer’s Creative Studio is Theron’s latest venture, a company focused on using storytelling solutions and experience design to drive business uplift and brand equity for clients, as well as on providing big thinking consultancy and mentoring.
Brendan Kane - Author and Founder @ Hook Point
Brendan Kane has been described as an outside the box thinker who empowers brands to scale, expand and accelerate their business and influence. He has acted as an innovation strategist for Fortune 500 corporations, brands, and celebrities including Taylor Swift, Rhianna, MTV and Yahoo!, helping them to unlock value and transform their businesses via his strategic approach and global network.
He is also a best-selling author of two books "Hook Point" and "One Million Followers" that weave powerful insights about how to build a business at pace and scale using social media.
Paul Scurrah - CEO, Pacific National
Paul Scurrah is the Managing Director and Chief Executive Officer of Pacific National, a role he was appointed to earlier this year. As Australia’s largest private rail freight company, Pacific National are integral in keeping Australia’s economy moving, and have been supporting the country’s supply chain since 1855.
Paul was the CEO of Virgin Australia when the pandemic hit and before that was the CEO at Queensland Rail and also had Non-executive Director roles at the Queensland Suns, AWH and Australia Post.
Tim Duggan - Author & Editor-at-Large
Tim Duggan is a Sydney based author and new media entrepreneur, as well as a firm believer in using the power of business for good. Tim Duggan is a new media entrepreneur who has co-founded several digital media ventures, most notably Junkee Media, the leading digital publisher for young Australians. Tim has created many award-winning media titles including Junkee, Punkee, Same Same and AWOL, and is currently Editor-at-Large after selling the company to oOh! media in 2016.
Jay Tinkler - What did we learn from Season One?
What have you learned over the last 9 episodes of The Remarkable Project? Have there been any major takeaways for you?
Well today on the Remarkable Project you have just me – Jay Tinkler! As we finish off Season One of The Remarkable Project I wanted to have a look at where we are at with answering the question how you build a business that people feel compelled to talk about.
Jessica Ducrou - Co-CEO Secret Sounds Group
Jess Ducrou is co-CEO of Secret Sounds, a Live Nation partner, and producer of music festivals including Splendour In The Grass and Falls Music and Arts Festival along with its large portfolio of companies including Secret Sounds Touring and Village Sounds (promotions).
Apart from her extreme business success she has also recognised and featured as the highest ranked woman on the music industry list “The Power 50” for many years.
Roger Dooley - Best-Selling Author
Roger Dooley, international keynote speaker, writer, author, and founder of Dooley Directs consultancy, shares his expert knowledge about the intriguing relationship between science and business. He highlights research-backed tactics that any marketers or business owner can use to grow their business and connect with consumers.
Joe Brumm - Creator of Bluey
An extraordinary animator, story teller and father, Joe is best known as the creator of Bluey - an animated series on ABC and Disney about a family of Blue Heelers. Although Joe and his team would never have forecasted the amazing popularity of his "little" show, families from around Australia (and now beyond) have adopted these characters into there homes. Bluey's awards are testament to the remarkable nature of this story and the community that has been created around it.
James Bartle - Founder of Outland Denim
After being impacted by the movie "Taken", James committed to making an impact on the world through creating a denim company that's mission is to redefine the term "ethical fashion".
Through his dogged determination and single-purpose vision, James has not only caught the attention of many celebrities and fashion leaders but also bravely paved a clear path for the fashion industry. James has some incredible understanding of building a trusted brand and the importance of impact in business generally.
Darren Ross - COO of the Magic Castle Hotel
Darren Ross is not only the creative COO of the Magic Castle Hotel in Los Angles but also the owner of Service Freak Hospitality a customer service business that helps businesses become "freaks" of their industry.
Darren's simple philosophy of "Listen Carefully. Respond Creatively." has allowed him to not only have the Magic Castle be unexpectedly listed as one of the top places to stay on Trip Advisor but also be acknowledged in customer experience books such as "The Power of Moments" by Dan and Chip Heath.
B. Joseph Pine II - Author, Speaker & Management Advisor
Joseph Pine has been described as the Godfather of the Customer Experience field. He is the co-author of "The Experience Economy", an internationally acclaimed author, speaker, and management advisor.
Joseph has been committed to highlighting to businesses that their product or service is not enough to grow and that truly successful businesses focus on the customised, remarkable experiences to not only withstand the speed at which competition and innovation effects business but grow in spite of it.
Paul Zak - Neuroeconomist
Paul was one of the first scientists to integrate neuroscience and economics into a new discipline: neuroeconomics. His research has identified the brain processes that support such behaviors as trustworthiness, generosity, and sacrifice.
Paul has a fascination with how to reduce the amount of wasted energy in creating experiences that are of no actual value to the end user. Instead looking at ways to harness brain imaging to understand what truly delights our customers and focusing our efforts on only those things.
Saul Colt - Founder - The Idea Integration Company
Saul has been described as one the world's most knowledgable Word of Mouth marketing minds. As one of the first employees at Freshbooks and ZipCar, Saul has gone onto work with companies such as Xero and Foxtel creating memorable experiences and viral campaigns.
I am looking forward to talking to Saul about how we can establish engaged communities that are valuable in their own right.
Jesse Cole - Founder of Fans First Entertainment
Jesse Cole is the founder of Fans First Entertainment and owner of two multimillion-dollar summer league baseball teams, the Gastonia Grizzlies and the Savannah Bananas. He's been featured on MSNBC and as a keynote speaker all over the country, promoting his motto "If it's normal, do the exact opposite."
I have been a fan for a while of Jesse's creative process and the risks he takes to create experiences that not only are unexpected but truly "fans first".
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