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This Podcast seeks to answer one simple question.
How do you build a business that people feel compelled to talk about?
Chris Wallace - Customer Experience & Marketing Strategist
In this episode of The Remarkable Project Jay speaks with Chris Wallace, President of Innerview Group, about the importance of creating collaborative conversation with your frontline team about business improvement, how to recognise and deal with the disconnect that sometimes happens between those teams and management and how to get your staff to believe in (and care about) your brand.
Summary
As a marketing and customer experience strategist, Chris’ expertise centre’s on how organizations can improve alignment, between their go-to-market strategies and their frontline channels (sales, customer service, support, etc.). As President of InnerView, Chris and team have developed the breakthrough InFront platform, which applies market research processes to collect and analyse employee and partner, perceptions of customer needs and company value proposition.
Apart from his client work, Chris is also an adjunct marketing professor at Villanova University (MBA) and is regularly published in outlets
including, Harvard Business Review, Forbes and Ad Age.
Remarkable Takeaways:
- The common disconnect between the front-line and the leadership team.
- How to get the frontline staff to really believe in and care about your brand.
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The system and benefits of demonstrating support and creating a “trusted-bond” relationship with your frontline teams.
Connect with Chris
Find him on Linkedin
Learn more about InnerView Group via their website