Audience to Advocacy Toolkit


Strategise your customer experience to convert like into love.


Want to turn your Remarkable up to 11? In a way which turns every customer or client touchpoint into the kind of unexpected memorable moment or personalised interaction which gets them talking and encourages loyalty?

We work with you to define what makes you different, develop experiences in support of this and put in place processes, tools and techniques which make managing, maintaining and tracking positive word of mouth simple yet strategic. You’ll enjoy consistent brand building and revenue gains that won’t disappear between ad campaigns or ad hoc activities.

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"There is only one boss. The CUSTOMER. And he can fire everybody in the company... by spending his money somewhere else."

Sam Walton



A behavioural approach to profitable advocacy.


One of the keys to mastering Word of Mouth Marketing is whether you decided to take a risk and be truly remarkable. This decision activates the motivation from your customer and make them open to sharing. 

From there, it relies on you having the right communication, tools and processes in place to become the next BBQ conversation. 



MOTIVATION

Curate experiences which elevate those values and interests you share with your customers in special ways that really stick, providing them with authentic motivation to tell others about you not just now but into the future too.



ABILITY TO SHARE

Identify and integrate the platforms and pathways which will empower your community with the ability to share their stories of how you added value to them as an individual or entity – think direct word-of-mouth, referrals, testimonials, consumer generated content and beyond.



CREATIVE PROMPT

Develop and schedule the types of cues and calls to action which will take the motivation and ability of your aspiring advocates and say “do this now” in the right ways at the right times, reminding them that sharing is satisfying and rewarding as well as caring.



Find, facilitate and focus your tribe in rewarding ways with Remarkably.

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